ADVERTISING
Business models for traditional and
new forms of advertising

Challenges and outlook

SERVICE-ORIENTED MARKETING PARTNERSHIPS FOR CROSS-MEDIA BRANDS

• Your customers are working increasingly with specialized cross-media communications concepts. You have cross-media services that you can market and execute effectively and in a customer friendly manner with muellerPrange systems.
• Such efficient administrative and planning support saves you time, which you can apply to the key task - dialog with your customers.
• Effective IT support generates the confidence necessary to handle and sell new media.

TRANSFORM INFORMATION INTO NETWORKED KNOWLEDGE ABOUT CUSTOMERS

• You know the market of advertisers precisely. The systems from muellerPrange offer you all the options for complete portrayal of advertisers, agencies, products, sectors, target markets, and contacts.
• You know the budgets, contacts, and all other parameters of your business partners. The systems from muellerPrange ensure that you get usable knowledge out of all the data and information provided by internal sources, field personnel, or data brokers.
• Addresses, sales/marketing, and contract management are integrated to give you a 360-degree look at your publishing knowledge.
• Thorough support of the revenue generating segments of classified ads, reader services, and editing creates cross-departmental flows of processes, data, and information. Advanced technologies ensure that other systems in your environment also have access to these.

DEADLINES FOR CLASSIFIED ADS CONTINUE TO GET EVER SHORTER

• You provide your classified ads sales department with an instrument that enables them to note potential sales and pursue them through to conclusion.
• You do not leave anything to chance, and instead use systematized workflows that automatically generate sales opportunities through available stacks of data from ads, competitors, editing departments, and reports of contacts.
• You apply your experience to reproduce proven systematized sales approaches, and the resulting efficiency rewards you with sales opportunities at short notice.
• Meaningful sales pipeline reports support you in verifying your success, and in planning for inflows by publication and time line.

ESTABLISH, MARKET, AND EXECUTE NEW BUSINESS MODELS

• As a media services provider, you set up new business models in your classified ads portfolio along with supplementary business based on your creativity or innovative examples from the market.
• The systems from muellerPrange allow you to effectively market conventional classified ad models like new, and execute them comprehensively.
• Cross-media advertising packages must offer customer friendly one-stop shopping. The VM-A ad management software supports cross-media contract management along the principle of "one order one bill" for print, online, audio, video/TV, and supplementary areas of business.

INTERNAL & EXTERNAL COMMUNICATIONS - NETWORKED AND PROCESS OPTIMIZED

• The classified ads department is not an island. muellerPrange systems permit it to communicate effectively with its customers, management, editing department, production, sales, reader services, marketing, accounting, and external transaction and procurement systems.
• Build-up system-based, automated communications processes founded on structured reports of contacts.
• Mass mailings are not everything. Instead make use of the unlimited filtering capabilities of a muellerPrange system to apply your knowledge, for instance, to personally contact one customer.

BUSINESS INTELLIGENCE AS THE INITIATOR

• One cannot afford to ignore business intelligence as the instrument for control and guidance. The VM and MediaMillion systems from muellerPrange allow you to disregard your gut feeling and instead look at solid, integrated and linked information for:
  • Directing sales of classified ads
  • Assessing the success of your media concepts
  • Assessing the success of your marketing actions / campaigns
  • Assessing the success of your new classified ad business models
  • Work in the pipeline, budgeting, and forecasting
• muellerPrange systems provide you the benefits of multi-faceted business intelligence matched precisely to your needs through the capabilities of the Microsoft world: browser based reporting and analysis services of the SQL server, in Excel and Visio.
• It is still your individualized "intelligence" that helps you decide. muellerPrange systems apply technical standards to offer you the opportunity to outsource the collection of customized statistics to your IT department or a third party.

INTERNATIONAL ASSIGNMENTS

• More and more customers of modern media are based abroad. muellerPrange systems help you in organizing addresses, languages, currencies, and tax-related statements for international business: on the screen, in outputs, and in processes.

FUNCTION IN AN ENVIRONMENT OF NETWORKED PUBLISHING PROCESSES

• Use systematized processes for defined two-way communication routines to all relevant sections of the departments:
  • Page design and ad production with feedback
  • Online ad server with feedback
  • Accounting department (receipts, accounts receivable) and feedback with credit reports
  • Letter shop service providers
  • Editing department
  • Reader services
  • Data/information suppliers (competitor data, address broker, editorial assessments)
• Create the underlying foundation for smooth management of business partners, for the entire corporation. muellerPrange systems are the ideal primary cog in the application landscape of your media enterprise:
  • Master data on business partners
  • Other master data and codes (Master Data Management)
  • Open for use and processing via interface standards
• Utilize the open nature of advanced systems from muellerPrange to set up a universal applications landscape:
  • CRM with Media Saleswave and/or MediaMillion and/or VM-A software
  • Scheduling and processing with VM-A software
  • Web services to integrate other internal or external applications

MOTIVATED STAFF AS CROSS-MEDIA INFORMATION AND COMMUNICATIONS SPECIALISTS

• Enjoy success through software technology: muellerPrange's applications are designed to be user friendly systems that help overcome IT barriers and reach the necessary level of acceptance for the defined tasks at hand.
• Make sure you always have the right tool matched to the needs of the particular user:
  • Information workers use Microsoft Office. muellerPrange's software have smart clients that integrate them seamlessly into the world of MS Office, maintaining the same look and feel, on the road or offline.
  • Home offices, remote locations and field staff are connected directly via IP connections or via remote desktops.
  • Core users of database management, marketing, sales, and contract management applications use browser-based user interfaces and highly functional client and smart client applications.
  • Mobile users work with key data and functions, even offline.
  • Managers use aggregated information in browser or Excel based reports and analyses (Executive Elements, sales pipeline reports, customized BI)
  • Users of external systems for example internally in production and accounting or externally via self-directed Web UIs, can utilize, enhance, or synchronize the information in muellerPrange systems through the most advanced technologies like SQL, Web services, and XML.