SALES DEPARTMENT
Traditional and new business models focused on
media users

Challenges and outlook

FOCUS ON MEDIA USERS AND MANAGE THEM AND THEIR INFORMATION NEEDS

• muellerPrange systems enable you improve your understanding of media users. They coalesce all relevant information in line with your business models, including a successful long-tail business. This is one of the core priorities of a networked media enterprise and the foundation for innovative publishing management.
• Combine all available isolated self-generated or purchased addresses and information in compliance with legal guidelines, while avoiding duplication - to create a master file in a seamless system that can be updated regularly.
• Develop and integrate traditional information systems like codes or box numbers, for as long as you use them.
• Go for muellerPrange systems that offer you a full 360-degree perspective of media users and their transactions, independent of the media channels and regardless of whether this involves purchase of content, subscriptions, small classified ads, shop sales, or attendance at an event.

PROVEN EXPERTISE ON TARGET GROUPS FOR YOUR ADVERTISEMENT BUSINESS 2.0

• Help boost the success of your advertising customers with your knowledge of demographics, interests, usage habits, and other characteristics of your media users.
• Ad customers are where readers are. Hence, assist your customers to reach ever smaller but more specific target groups - appropriately scaled across all media channels used.

ENSURE YOUR MARKETING & SALES EFFORT AND EXECUTION IS GUIDED AND EFFECTIVE

• Market and sell your own products professionally. However, take advantage of revenues from supplementary transactions by making targeted offers of third party products and services.
• Utilize your know-how stored in muellerPrange systems to execute precise marketing campaigns followed by analysis of the response and success.
• Apply an effective CRM approach to direct your sales activities with structured processes and workflows.
• Process cross-media commerce in a customer friendly and professional manner. Accomplish this through VM-C, which processes subscriptions or single purchases of contracts involving print and online content, supplementary transactions, events, and products from partners.

DEVELOP MEDIA BRANDS AND PORTFOLIOS SUCCESSFULLY

• Grow your cross-media brands with the help of the aggregated knowledge on your media users. Match your media brands to these requirements, and secure yourself the dust of gold through the long-tail business in goods and information.
• Base your portfolio decisions on the outcome of data and reader feedback compiled by muellerPrange systems.
• Apply the modern systems from muellerPrange for your community concepts. This software integrates media users into the processes by making use of its open architecture and advanced production systems or the reader services department.

CURRENTNESS OF INFORMATION

• Duplicate and outdated information is a knock-out criterion for media sales. muellerPrange's systems are open and can coalesce and update the knowledge on media users, even if it originates from several publishing departments. This is a sure method to save resources and reach your goals.
• Utilize systematized workflows for ensuring the quality of your data and processes, currentness of your knowledge, and continuous expansion.

NETWORKED TASKS

• The reader services department is not an island. Its staff communicates with related areas such as customers, readers, users, management, editing, classified ads, production, marketing, financial services, and with external partners in the market like sales service providers.
• muellerPrange systems are designed for networking and support processes that combine publishing knowledge and clearly define which information is to be generated where and for what purpose. These systems utilize cross-selling models for functional areas such as marketing and contract services for readers, products in the shop, classified ads, plus the editing and events departments.
• Use muellerPrange's integrated systems that support networked processes for media users and across departments and companies. Such communication occurs automatically with the VM-C, Media Saleswave software for the Microsoft CRM system and MediaMillion. The system also permits one to directly convert the outcome of all forms of communications, even personal communication, into new processes and results.

BUSINESS INTELLIGENCE AS THE INITIATOR

• One cannot afford to ignore business intelligence as the instrument for control and guidance. The VM, Media Saleswave and MediaMillion systems allow you to disregard your gut feeling and instead look at solid, linked, and integrated information for:
  • Directing sales
  • Assessing the success of your media concepts
  • Assessing the success of your campaigns
  • Assessing the success of your new business models for sales
  • Work in the pipeline, budgeting, and forecasting
• muellerPrange systems provide you the benefits of multi-faceted business intelligence matched precisely to your needs through the capabilities of the Microsoft world: browser based reporting and analysis services of the SQL server, in Excel and Visio.

MOTIVATED CROSS-MEDIA INFORMATION AND COMMUNICATIONS SPECIALISTS

• Enjoy success through software technology: muellerPrange's applications are designed with user friendly systems to help overcome IT barriers and reach the necessary level of acceptance for the defined tasks at hand.
• Make sure you always have the right tool matched to the needs of the particular user:
  • Information workers use Microsoft Office. The software systems of muellerPrange have smart clients that integrate them seamlessly into the world of MS Office, maintaining the same look and feel, on the road or offline.
  • Home offices, remote locations and field staff are connected directly via IP connections or via remote desktops.
  • Core users of database management, marketing, sales, and contract management applications use browser-based user interfaces and highly functional client and smart client applications.
  • Mobile users work with key data and functions, even offline.
  • Managers use aggregated information in browser or Excel based reports and analyses (Executive Elements, sales pipeline reports, customized BI).
  • Users of external systems for example internally in production and accounting or externally via self-directed Web UIs, can utilize, enhance, or synchronize the information in the systems of muellerPrange through the most advanced technologies like SQL, Web services, and XML.