EDITING DEPARTMENTS
Generate relevant content & scale it for
cross-media concepts

Challenges and outlook

MOVE FROM TARGET GROUPS TO TARGET INDIVIDUALS

• The information element of the media concept must reflect the needs of media users - as the foundation for traditional and new business models. The clear trend is towards generating long-tail business through professional/trade and special interest information, and CRM is a must to achieve relevant content.
• Use CRM and muellerPrange's publishing manager software throughout to gain information for bolstering your publishing processes.

CROSS-MEDIA BRANDS WITH NEW BUSINESS MODELS

• Take advantage of systematized operationalization of your concepts in line with content defined by your strategies, all the way from an idea, to editing management, to archiving.
• Simplified data synchronization saves time, allowing the editing department to tackle the key task -creation of valuable and relevant content as the basis of new business models.
• Use an IT infrastructure that supports your long-tail business. Bring your media users with their information together and market this effectively.
• Systematize the planning and administration of cross-media content and business models - in print and/or online, via TV, or during events.
• Administration of intellectual property rights in content assures you of solid legal footing in cross-media publishing.

KNOWLEDGE AND COMMUNICATIONS - NETWORKED AND PROCESS OPTIMIZED

• The editing department is not an island. muellerPrange systems permit it to communicate effectively with its customers, management, classified ads department, production, sales, reader services, marketing, accounting, shop applications, and the publication system.
• The raw material of the age of "Media 2.0" is the systematically collected information on media users and advertisers. This gives one a direct line to all addresses, roles of business partners, and information - without duplication and unnecessary interfaces.
• Build up systematized and automated communications processes with VM-A and MediaMillion software - based on structured reports of contacts.
• Integration with neighboring units creates cross-departmental flows of processes, data, and information, which can be automated if desired. Offer your users a 360-degree perspective tailored to their standpoint.
• Use an effective IT infrastructure to bolster your concepts, new business models, and processes for editing departments.
• Benefit from the central filtering approach with VM-R software to create unique links to topics, articles, institutions, persons, products, and target markets - for both old and new business models.
• Save time and focus on the key issues:
  • Contact with readers and advertising firms,
  • The format/design of your content
  • Advancement of your media brands

BUSINESS INTELLIGENCE AS THE INITIATOR

• Less of an effort is required with automated and timely direction and control of editing processes - which are becoming increasingly complex. The outcome is that more resources are available to address the core tasks.
• Analyses of topics, markets, and trends, supplemented by accessible information on media users provide the assurance needed for developing your media brands. Solid data allow you to make proper decisions on product design, launches, or re-launches, expansions of brands, and quality control.

PUBLISHING SPECIALISTS WILL TURN INTO MOTIVATED CROSS-MEDIA
INFORMATION SPECIALISTS

• Enjoy success through software technology: provide efficient IT systems to enable your staff to deal with old and new processes and motivate them to tackle new tasks.
• Overcome resistance to IT systems through user friendly systems, a sure way to reach the necessary level of acceptance at work.
• Make sure you always have the right tools matched to the roles of employees:
  • Editing department staff represents traditional information workers who use Microsoft Office: VM-R and MediaMillion Editorial software is based on the revolutionary user interface of Office 2007.
  • Mobile employees use VM-R and MediaMillion Editorial software on the road, even offline.
  • Home offices and remote locations are connected directly via IP connections or via remote desktops.
  • Managers use aggregated information in browser or Excel based reports and analyses (Executive Elements, sales pipeline reports, customized BI)
  • Users of external systems, for example in production and accounting, can utilize, enhance, or synchronize the information of VM-R or MediaMillion Editorial software through the most advanced technologies like SQL, Web services, and XML.