MANAGEMENT

Publishers and information providers are faced with revolutionary challenges created by the digitization of media.

Traditional business models of print media are under pressure to invest in novel cross-media approaches. Readers are changing the ways in which they use content, demanding that it be tailored to their specific interests and work situations. Similarly, advertisers are seeking access to target groups and individuals via cross-media channels. Editors meanwhile need to scale their content to target groups over various channels. Concomitantly, management is keen to tap the revenue potential by generating more long-tail business. The processes are becoming ever more dynamic and departmental boundaries are disappearing. One thus needs to cautiously but resolutely include employees into this shifting landscape.

Meeting these challenges clearly calls for more efficient systems.

muellerPrange offers you software systems that your media firm needs in the age of "Media 2.0".

Challenges and outlook

INNOVATIVE MANAGEMENT OF PUBLISHING IN A NETWORKED MEDIA COMPANY

  • Technology is indispensable today: enhance your publishing concepts by utilizing the benefits of modern, Web-based systems on the cutting edge of technology.
  • Resolutely transform old and new publishing strategies into new processes - on a platform of efficient IT tools.
  • Operationalize new networked business models with integrated and interactive media systems from muellerPrange.

TARGET INDIVIDUALS INSTEAD OF TARGET GROUPS

  • Precise details of customers are like the dust of gold in the age of Media 2.0. Whoever sifts through these details will be among the winners, generating success through long-tail business with increasingly specialized private and professional target groups.
  • Only those who possess relevant information on customers can address their needs properly, optimize their products, develop new ones, and generate sales in old and new business models. The right tool for this is what muellerPrange's comprehensive CRM system for media has to offer.

CROSS-MEDIA BRANDS WITH NEW BUSINESS MODELS

  • Transform the interplay of your media channels with software modules designed to handle such interactions.
  • Set up the organizational prerequisites for success through long-tail business.
  • Plan, implement, and administer cross-media forms of advertising, cross-media services, and relevant content with a universal, next generation system environment.

ADD VALUE WITH COMPREHENSIVE PROCESSES FOR PUBLISHING AND MORE

  • Apply interactive systems from muellerPrange to optimize cross-departmental and cross-segmental workflows and utilize new synergies in publishing.
  • Create more room for implementation of new tasks.
  • Implement workflows across the corporation to help integrate and retain customers - in the departments for classified ads, reader services, and editing.

BUSINESS INTELLIGENCE AGAINST COMPETITIVE PRESSURES

  • Use efficient business intelligence tools for timely controlling, trend analysis, and validation of new business models and projects.
  • Forget your gut feeling, and apply sound and systematized insights to transform these into concrete actions and workflows.
  • The software systems from muellerPrange give you access to your publishing knowledge base, a valuable asset in the ever faster and complex world of media.

MODERN TOOLS FOR MOTIVATED CROSS-MEDIA INFORMATION AND COMMUNICATIONS SPECIALISTS

  • Back your staff with effective tools and motivate them to tackle new tasks - in centralized, decentralized, or mobile situations.
  • muellerPrange's user friendly interfaces are designed to help overcome IT barriers and boost user acceptance: enjoy success through software technology.
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