NEWS

muellerPrange at the IFRA 2008

IFRA Expo, 27 - 30 October 2008, Amsterdam RAI, Netherlands

New technologies, successful business models, top-level contacts. IFRA Expo is the annual meeting place for newspaper publishers and media houses from all over the world.
www.ifraexpo.com

muellerPrange is attending at the IFRA Expo at Amsterdam for the very first time. You will find us in comparison with our partner Global Concepts at the IFRA Solutionpark, exhibition hall 10, stand 1000. Together we will be present with the innovative software for Media 2.0: The new crossmedia advertising-sales-CRM "Media Saleswave" and the new editorial-CRM "MediaMillion Editorial".

muellerPrange gives a recitation with the title "Increase and control crossmedia ad sales with Media Saleswave for Microsoft CRM 4.0" within the course of lectures Advertising and CRM.

Time: Wendsday 29th October, 11:00 - 11:30 and 15:30 - 16:00.
We will be glad to see you.
More to Media Saleswave
More to MediaMillion Editorial

muellerPrange releases VM 2008

22. July 2008

What was originally announced as a rather "small" yearly upgrade to VM 2008 has, with 212 new and exclusive functions, in reality become much more extensive. The VM 2008 version series is completed with "4D 2004" and its range of functions is rounded off with highlights in the fields of business partner, advertisement and reader management. The update has already been shipped to all VM Update subscription customers. The most important features of VM 2008 can be found in the data sheet:
Highlights_VM2008_INT.pdf.

Newspapers switch to VM

28.01.2008

Two well-known newspapers have been using VM since the beginning of 2008 - Financial Times Deutschland, the most-read international daily according to European Media and Marketing Survey, and the Medical Tribune, a weekly for practicing physicians.

Once again a Microsoft Gold Partner

28.01.2008

Microsoft recertified muellerPrange as a Gold Partner and muellerPrange now possesses Microsoft's Business Solution Competence (CRM). As a software partner (ISV), it offers four Microsoft certified products for publishers and the media - the VM Server, VM Client, VM Sputnik, and Sales Report Manager.

VM Crossmedia - don't miss out on this promotion through March 31, 2008!

28.01.2008

Integrated management of traditional print ads and modern online advertising are not figments of one's imagination, they are the reality of Media 2.0 and something every publisher must have. muellerPrange has added new practical functions through its cross-media relaunch of VM 2007. These are now available under excellent and tempting licensing conditions to all users of VM Business and VM Basic. An upgrade to the new VM Crossmedia license supplements VM-A Contract Management with Online Advertising and Cross-Media. This promotion guarantees you a 50% discount on a Media 2.0 upgrade, if you sign up by March 31, 2008!

muellerPrange sponsors the VDZ/FIPP conference
"Powering Digital Success"
scheduled for March 3-4 in Berlin

28.01.2008

We will not only supply the systems to meet media digitization specifications, we are also sponsoring the transfer of know-how. muellerPrange is backing the "Powering Digital Success" conference organized by VDZ and FIPP for March 3-4, 2008 in Berlin. Attendees will include renowned international publishers, who will address current and future developments in the publishing business. Come to Berlin and meet us and the future!
More to "Powering Digital Success"...

New product launches

28.01.2008

Last year, muellerPrange presented and launched the following new products, for which demand from domestic and international publishers has been high:
Media Saleswave cross-media sales and CRM based on Microsoft Dynamics CRM
MediaMillion centralized media CRM for integrating heterogeneous systems for ads, readers/communities, and editors in the world of print and the virtual world.
VM-E/ MediaMillion Editorial for administering the editing department's CRM for cross-media management of articles.

muellerPrange continues to demonstrate solid growth

28.01.2008

FY2007 was again a successful year: muellerPrange boosted its revenues and generated strong net income - stretching its uninterrupted stream of profits since the 2003 start-up.

"Team VM" presents VM 2007, the best VM of all times

21.12.2007

216 new features exclusive to VM2007: Geared to crossmedia conceptual formulation due to digitalisation of the media: for ad departments, for reader management; With new up-to-date comfort, building users' sense of achievement: for marketing, for order management; Discover the most important features of VM in the attached data sheet: VM 2007 INNOVATION FOR THE MEDIA INDUSTRY
Highlights_VM2007_INT.pdf (892 KB)

Publication of VM 2006 ServicePack 2

12.11.2007

muellerPrange has published the second ServicePack for VM 2006 with new features and product enhancements. AD-Order Management: Online Advertising, Crossmedia-Orders, Credit Control, Ad-Server Return Interface, Production Interfaces AD-Marketing: Lettershop, Mailings, Forecast Reader-Management: Subscription Management System: Jobs-Workflow, Print functionality, Single Sign On, Access Rights.

Publication of VM 2006 International

26.06.07

As announced, muellerPrange has published its international version of VM 2006. VM 2006 international offers a host of new features and corrections relevant to advertising and reader marketing, order management of online advertising, printed advertisements and subscriptions. The link between page planning and production systems has been optimised. Also the interaction with the CenShare production server for designing standard advertisements in VM has been accelerated.

Sponsoring muellerPrange sponsors "Magazine Media 2.0" - the first International Congress for publishers to be held 14th/15th March in Hanover

19.02.2007

The Congress is a joint event by VDZ, FIPP and CeBIT. Publishing managers from both general and specialist publishing houses will find comprehensive, first hand information on how their industry is being digitalised. Keynote speakers will give the delegates practical insights into their strategies and business models. muellerPrange is offering its media systems to help publishing houses implement "Magazine Media 2.0" and is sponsoring this important event.
More to the congress "Magazine Media 2.0" (german website)...

Helmut Mueller will be speaking at Cebit/Hanover Marketing for crossmedia Print, Online and TV advertising forms with "MediaMillion for Microsoft Dynamics CRM". Microsoft CRM Arena on 15.3.2007 at 2.20 p.m.

19.02.2007

People are going online into the world of Web 2.0, conventional media brands and new media are following suit. Conventional print advertising forms are today being crossmedia marketed in the mix with online and TV advertising: New processes and business models are shaping the new advertising market and successful advertising needs highly modern tools. Mr Mueller, CEO of muellerPrange and pioneer in media software since 1986, demonstrates how publishing houses can successfully market the new advertising forms of "Magazine Media 2.0" using "MediaMillion for Microsoft Dynamics CRM".
More to Microsoft CRM Arena (german website)...

A new age is dawning: Magazine Media 2.0

29.01.07

Users go online and media follow, reaching their target groups via new electronic formats and business models. Online Advertising, TV Advertising and Crossmedia Advertising must be professionally marketed and handled in a customer-friendly manner. muellerPrange offers the media a professional system landscape for swift, successful access to the new media age.
More about Online Advertising with VM-A...
More about TV Advertising with VM-A...
More about Crossmedia with VM-A...