UP TO DATE – VM Roadshow 2009
26.10.2009
Another year, another VM Roadshow. But this year was different in many ways. Only one day and only one venue, but bigger than ever, the VM Roadshow took place in Munich on October 22nd. What had not changed from previous Roadshows was the very special muellerPrange vibe, the good mood of the attending guests and the exciting and informative speeches about the Verlags-Manager VM and the future of the media business.
The muellerPrange team kicked the event off themselves. Simone Zink and Helmut Müller allowed a first view on the new VM 2009. Live demos showed the new intuitive VM user interface, that flexibly adjusts itself to the needs of the user. The new components “VM Navigator” and “VM Operator” will make the day-to -ay business with the success-software even more efficient.
Rosemarie Lade, “executive producer” of the VM, then shed light on the small and big enhancements of the most used VM module, the order management. It will, often thanks to the input from customers, not only be more modern and more productive, but also more innovative. 525 of the 870 new features, that have been realised in VM in the past year, are exclusive to the VM 2009. Among those are the extended support of special agreements and the new title spanning frame contract.
Supported by a video message from Herwig Baumberger, head of marketing at the Austrian publishing house Falter, Gotlinde Haderlein and Willibald Kirisits explained the successful launch of the VM-C with a webshop for Falter. The publisher now markets its subscriptions, combo subscriptions with premium gifts, as well as an extensive multimedia portfolio (books, movies and music) in a webshop. Storage, premiums and orders are managed by VM in the background. Without problems, as the live order of a Falter subscription from the point of view of the ordering party and of the publisher proved.
The peek “through the keyhole” was then again given by Rosemarie Lade: into the development laboratory of the VM 2010. Thanks to the new 4D 11 platform, innovations are now possible that are up to the usual muellerPrange quality standards. One of the big topics will be the 4D Web Area, a layout engine that can create future oriented user interfaces even in a web browser, as a prototyped made clear.
Helmut Müller himself then showed in his visionary speech “Software of the modern media” how VM and the new product family MediaMillion and MediaSaleswave cater to the special requirements of the modern media world – from an analytical CRM as impulse generator, over an operative CRM as a sales tool, to professionally perfect order management. In addition, he announced the availability of all systems from the outlet of the “cloud” – for new and existing customers – for 2010, as well as new innovative price models.
During the further course of the roadshow, Dr. Ekkehard Veser and Julian Schwarze of the publishing house Gruner+Jahr explained the reasons as well as the execution of implementing a sales CRM at G+J EMS with Microsoft CRM and the Media Saleswave by muellerPrange. For the first time in 16 years, this successful project made it possible to unite all marketing structures of the publishing house under one roof. The existing software solution by muellerPrange proved to seamlessly integrate itself into the existing system landscape of G+J.
The vision “Dymanic Content + Paid Content = Dynamic Paid Content”, that he developed together with Helmut Müller, was introduced by Dr. André Klarhold, business manager of InterRed. The idea is to generate impulse buying online for individualise dossiers, parallel to the impulse buying mechanic in the offline world. While added value for the reader alone is a good thing, it is even better to be able to monetise it without the payment process being an obstacle. Additional potential was revealed in the automated placing of suitable advertisement, matching the context or the interests of the reader.
In a workshop for the new VM technology, VM product manager Dankmar Ehinger informed administrators about the changes “under the hood” in the area of the server administration, gave tips for a smooth migration and tuned the audience in on the use of the Unicode standard, that allows to realise multi-national tasks.
In a highly regarded practical experience report for the target group of the attending specialised publishers, Stefan Pemsel of the publishing hosue publish industry gave an insight into an innovative organisation and a cooperative system landscape, that sees the VM in the centre as the “single point of truth” – and that has an ever increasing benefit through the integration of as many internal interest groups as possible.
Closing the VM Roadshow 2009 off with his impulse speech “Print Plus. The future of print”, trend scout Nils Müller, business manager and founder of TrendOne, allowed a glimpse of how augmented reality and other innovations can provide a future to the medium print. Screens made of paper in newspapers and magazines and a melting of print and digital might sound like science fiction now, but only 15 years ago the same was the case for the internet mobile phone for the pocket that everyone would be using.
CRM Conference: publisher en route to the 360° perspective
8.10.2009
On Wednesday, September 29th, in Königstein/Taunus, about 60 distribution, marketing and IT decision makers from mainstream, special interest and book publishers, as well as from related service providers and companies, discussed the challenge to give customer relations a new and higher significance. Helmut Müller, business manager of muellerPrange, highlights the demands on a successful CRM from the point of view of the advertising department, distribution and the editorial.
More (German website)...
CRM: “All or nothing”
8.10.2009
In the course of the structural changes of the publishing sector, the topic CRM is getting more and more important and is becoming a central strategic key element – for the distribution, in marketing and in the advertising business, but also increasingly in the editorial sector. Helmut Müller, business manager of the publishing software specialist muellerPrange, Munich, explains why CRM will have to be more in the future than a tool to manage addresses and orders.
Interview published on September 3rd dnv/ der neue vertrieb 17-18&2009-10-08
More (German laguage)...
Media Saleswave:
ad sales system now also available from the "cloud"
Munich, April 2009
Special times require special solutions: the muellerPrange solution partner Global Concepts has expanded the Microsoft CRM based sales CRM "Media Saleswave" by an important service: no costs from buying a license, no costs and no trouble with a server, with installing or maintenance. Instead, only low user fees.
Starting as low as 99 Euro per month and user, the cross-media-sales CRM "Media Saleswave" is available via the internet as a browser based application. An additional advantage: with the "dedicated service" all users of one customer use their own entity instead of the more common "shared principle". This leads to the highest possible security for sensitive data in customer and opportunity management.
Further information to Media Saleswave "Cloud": Herr Patrick Franke, Global Concepts
To Service and Sales
Media Saleswave:
"Planning Table" for online-ad sales in perfection
Munich, April 2009
As a browser based software solution, the new Media Saleswave module, the Planning Table, is a central tool for salespeople of online advertising media. The Planning Table offers a never before seen availability-overview of the user's online advertising inventory. Information and details can be found on the muellerPrange website.
Further information to Planning Table
Information to Media Saleswave
Dates, Sponsoring and Guest Lectures
Munich, April 2009
muellerPrange always appreciates the personal contact with customers and partners. When there is a platform where these have the opportunity to get together, we are happy to support the occasion - whether it is as a sponsor or with the expertise and the visions from muellerPrange. Over the next months there will be several of these opportunities on our schedule and we welcome the chance for a personal meeting.
Magazine Marketing Day 2009
Developments in the filed of advertising are close to our heart here at muellerPrange. That is why we are especially glad to sponsor the Magazine Marketing Day of the VDZ (the umbrella organisation of German magazine publishers). The Magazine Marketing Day takes places on April 21st in Frankurt am Main. The topic is advertising and marketing in times of great changes. As muellerPrange has broadened the product line-up with the high performance, forward-looking "New Systems", Media Saleswave and MediaMillion, the sponsoring of this event is a very natural fusion.
Magazine Marketing Day 2009
Microsoft Publisher Conference 2009
In 2009 the "Microsoft Publisher Conference" will take place in Switzerland for the first time. On this occasion, Helmut Müller, managing director of muellerPrange, will give a speech on "sales processes in print, online and cross-media ad sales" on the 29th of April in Wallisellen, Switzerland.
Congress of German Business Media 2009
We will also support the Kongress Deutscher Fachpresse (Congress of German Business Media) that will take place on the 19th und 20th of May at the Wiesbaden Kurhaus. There will be plenty of opportunity to meet and talk about current developments, opportunities and solutions.
Kongress Deutscher Fachpresse
11. CrossMediaForum
On June 23rd, at the 11. CrossMediaForum, Helmut Müller, managing director of muellerPrange, and Holger Best, managing director of BestMedienKonzepte, will answer the question whether or not there can be publications fit for the future without an editorial CRM.
The 11. CMF is held by the corporate consultants of Heinold, Spiller & Partner and will take place at the Maritim-Hotel in Munich. The theme of the "summit of the content management systems" will be "From content to publication: innovative cross-media publishing for the publisher 3.0".
CrossMediaForum
muellerPrange Newsletter 02 2009
Munich, February 2009
As positive news are few and far between these days, muellerPrange is happy to give a positive resume for the past year.
New Products and Pilot Projects
Standstill is a step backward, and that is why we are especially proud when new muellerPrange products are successfully adopted by our customers. And there are new reasons to be proud: since 2008, three more publishers are putting their trust in the innovations from the muellerPrange product family.
Since October of 2008, G+J Electronic Media Sales (EMS), the online advertising department of Europe’s biggest magazine publisher’s sales house, is working with the cross-media ad-sales CRM "Media Saleswave" by muellerPrange. “Media Saleswave” has been integrated at EMS by muellerPrange’s integration partner Global Concepts.
IDG Communications Media AG is also relying on muellerPrange quality when it comes to cross-media marketing and the sales of new marketing forms. After completion of the pilot project, IDG’s (e.g. GameStar, PC Welt, Macwelt) 45 ad sales managers will increase their productivity with the new "MediaMillion AdSales".
The publishing group Rudolf Müller Mediaholding puts their editorial workflows into the hands of the MediaMillion platform. By doing so, they can be sure that their usual day to day work runs smoother than ever and that no new ideas will be lost anymore. With the print and online editorial CRM "MediaMillion Editorial" you are not only able to manage the actual production of current editorial pieces but also store, effectively follow up on and further develop new content concepts prior to the production.
News from the VM-Community
Especially in critical times, applicable software helps with a publisher’s success. We are happy to have added the following new customers in 2008: DocuGroup, Wiesbaden; DVV Media Group, India, Mumbai; DVV Media Group, Middle East, Dubai; Edipresse, Lausanne; Hatje Cantz Verlag, Ostfildern; Haufe Fachmedien, Würzburg; NBRZ, Munich; WAZ Zeitschriften-Marketing, Munich.
Jahr Top Special Verlag is the first VM customer who will benefit from the “muellerPrange Ultimate” license. The general license of the new ultimate model allows the license holder to use all muellerPrange systems on any number of workstations. Additionally, Jahr Top Special, in cooperation with the muellerPRange product partner censhare, implements a web shop for classifieds.
New Partners
arvato systems: integration partner VM
Global Concepts: solution partner Media Saleswave
Axcentro: solution partner Media Saleswave
BMK Best Medien Konzepte: integration partner MediaMillion Editorial
Sigo Consulting: integration partner MediaMillion
nbsp: product partner with CMS
TMC Thomson Media Control: processing of market data for VM and MediaMillion
Old and new partners could already successfully connect at muellerPrange’s partner networking day in Novermber of 2008.
The Success: 4D Update Subscription
With the VM Update subscription, our customers always have their version of our successful system up to date. Even saver is who also has the 4D Update subscription for an ongoing and free-of-additional-costs activation of all new 4D versions. This way, the basis on which VM is operating, is kept just as up to date and state of the art. 85 percent of all muellerPrange VM customers are already utilising this form of investment protection through the 4D Update.
