Nowadays, modern media enterprises, no matter of what size, need optimal technological support. In an environment with constantly increasing competition one can only be successful with an industry-specific, individually customized CRM-System.

In a complex, volatile media society of today with continuously fluid conditions and requirements, such CRM-system is preferentially a flexible, expandable, multifunctional and media-specific business application

  • with adequate server applications
  • individually customized software
  • intelligent algorithms
  • properly handled and compatible databases.

MediaMillion by muellerPrange is exactly customized for requirements of the media industry in the 21st century in Germany and in Europe.

It operates on a hypermedia basis, i.e. it integrates every media format starting at print, over video to online, and efficiently organizes every kind of business in the media environment.

More Effective Business with MediaMillion

MediaMillion particularly supports critical points, which nowadays decide over success or failure and has got four central business effects, which mutually serve each other:

1

MORE EFFICIENCY via Central business master data

The MediaMillion-platform efficiently supports the central maintenance of master data, which is critical to businesses. It sustains the implementation of "Data Governance": defined master data, free of redundancy in the entire enterprise. This way, different data sources become compatible with each other. Thus, also in a system landscape with highly specialized isle-applications, a functional and central ecosystem of business data and information can be evolved, which makes work in an agile media enterprise noticeably more effective: For all operative systems of all departments, for management and for administration.

2

MORE SALES, HIGHER YIELDS via Operational optimization

With concrete operative optimizations, margin, sales and profits are easily increased, with MediaMillion, "distilled" data is transformed into applicable concrete operation recommendations for different departments. You use this for Ad sales, Editorial departments, for Sales, Marketing and Management.

3

GREATER PRODUCTIVITY via Business analysis

With MediaMillion business data of any kind from any database, whether externally or internally, is easy to extract, process and to analyze. It offers an appropriate turnkey data warehouse for media enterprises. This way, extensive analyses in scope of markets, shifts or trends are easy and uncomplicated to be implemented. However, the ultimate productivity effect arises through the additionally applicable Opportunity- and Potential Radar: With this overview market opportunities and (new) business areas are spotted and operational approached.

4

INDIVIDUELLE DIFFERENZIERUNG via Business intelligence

With MediaMillion it is easy to perate Business by Algorithm. Today, an enterprise's success is decided by its individual business intelligence, which is expressed through appropriate filters of data and other special interpretations (algorithms). This is key to the essentially necessary differentiation of an enterprise’s activities in the thoroughly competitive media business: MediaMillion presses dust of isolated data and information into diamonds for effective business. This enables the best market efficiency.

Business by Algorithm

This conception, coined by muellerPrange, implies the automated control of intelligent operative activities, based on results of individually comprised data analyses (conditions, changes). The more distinctive data is available and is ready to be interlinked, the greater is the resulting potential of differentiated operation impulses for colleagues, systems and management.
 

The MediaMillion-Family includes the following components

MediaMillion Friendship Server

Central business-partner data and central media master data
with a possible connection to all other modern applications of a
media enterprise.

Operational module

MediaMillion AdSales

Operational module for controlling of multimedia advertisement sales

Operational module

MediaMillion Editorial

Operational module as administrative CRM for
multimedia editorial departments

MediaMillion Diamond Server

Multidimensional media datawarehouse
with business-and market data for 360° vision
and "Business by Algorithm"

MediaMillion Communications Server

Operational module for agile communication in an interconnected
media enterprise