MediaMillion AdSales
Systematically increasing print and online ad revenue

MediaMillion AdSales, a productivity modul of the CRM platform MediaMillion, is a specialised tool for marketing and sales in modern media companies: for the efficient sales of advertising forms in print, online, TV and crossmedia.

Hand in hand

The sales opportunity management in MediaMillion AdSales helps ad salespeople to the desired success through individual and automated best-practise-sales-processes: activity impulses, generating and following up on offers, including alternatives and variations, automated activity workflows, contact report management.

Obtained jobs are automatically forwarded to OBS-supported ad management systems. That way, double entries are avoided and work steps are reduced.

Sales-pipline statistics inform the management about the inflow from the acquisitions out of the ad sales department - per advertising medium, per month, per salesperson.

The integrated contact reports provide automated, rule-based internal communication - with colleagues in other parts of the company or with system components within the framework of webservice infrastructures of the system landscape. The structured contents are sources for interesting evaluations, to analyse the performance of the salespeople or the consumer acceptance of offers.

BENEFITS FOR CORPORATE MANAGEMENT

  • Higher planning security through sales-controlling
  • Sales pipeline reports
  • Successful execution of crossmedia business models
  • Feedback on business models, processes and product acceptance through contact report statistics
  • Automated processes
  • Implementation of change management projects
AdSales

Benefits for everyone

Sales people love MediaMillion AdSales, because it displays complex, cross media sales opportunities in a simple, easy to handle fashion. The IT loves MediaMillion AdSales, because it can be individually customised and integrated seamlessly into modern system landscape concepts. The corporate management loves MediaMillion AdSales, because the sales process is finally defined and the sales pipeline reports close the gap between forecast and present situation.

Crossmedia tool for all divisions

Traditional print, modern digital, combined cross media: MediaMillion AdSales masters all media channels and their respective advertising forms - advertising and ad-specials in magazines and newspapers, advertising forms in online ad-media, crossmedia print/print, crossmedia online/online, crossmedia online/print.

BENEFITS FOR AD SALES DEPARTMENT

  • More time for sales
  • Easy handling for crossmedia sales opportunities
  • Valid data for planning actions and controlling activities
  • System supported follow-up on offers
  • Effective communication management
  • Information storage for sales knowledge
  • Rule-based sales and workflow processes

Perfect cross-linking

MediaMillion AdSales can be used as a stand alone product
or integrated seamlessly into the applications that are already in use:

The address system primarily used by the company
e.g. the MediaMillion Friendship Server or others

Ad management solutions
e.g. VM-A (Verlags-Manager) or SAP IS Media

Applications that manage the media inventory
(issue planning, AdServer)

Data warehouse applications
e.g. MediaMillion Diamond Server or others

BENEFITS FOR IT

  • Use of an industry standard (Microsoft .NET)
  • Possibilities of comprehensive, individual customisation > SOA-based
  • Scaleable solution with Microsoft SQL Server
  • Integration in business intelligence
  • Integration in central CRM systems