MediaMillion AdSales

Today’s problem of AdSales is that always more, at the same time constantly less unproductive Sales Pipelines need to be effectively localized, organized and executed. There are more short-notice available (fluid) budgets with project character, there are continuously new business areas accessible. This can only be mastered with respect to financial intelligence with an efficient CRM.

The Productivity-Module of MediaMillion’s CRM platform for advertisement sales, MediaMillion AdSales, supports the efficient marketing of print, online, mobile, TV and most importantly Crossmedia and Hypermedia formats.

MediaMillion AdSales leads sales persons
to success through individual workflows and
informs management about news in the Sales Pipeline

Sales Pipelines

Sales Pipelines are the sum of actually available sales opportunities of current orders in acquisition. Most accurate know-ledge about their condition (progress, probability of success, owner, estimated date of order, volumes) is crucial for valid supply planning.

Hypermedia

Hypermedia is in its first meaning, like stated by e.g. Jakob Nielsen in 1995, the logic advancement of the term hypertext: all multimedia elements like text, picture, video, audio, graphics, animations, etc. and the principle of hyperlin-king sum up to a new non-linear information medium.

Hypermedia, in its multimedia, non-linear (digital) peculiarity, also makes the difference to cross-media, in which contents are published through different, not necessarily multimedia, often still linear media.

In other words, hypermedia defines a basic digital, non-linear, non-hierarchical, multimedia production and reception, which means a change in paradigm of media and ceases (to the main part) the rules of established media to be in force.

AdSales For the Multimedia-Marketing-Force

MediaMillion AdSales makes the transformation of advertisement sales into a multimedia marketing force possible. Administrative works become easy and efficient with this tool: complete signification of all active sales opportunities, offer creation, tracking, activity workflow, sales report management, sales pipeline reports for manager and sales person. Won orders are automated to be transmitted to OBS-supported advertisement-management systems.

This creates space for an effective acquisition in new business areas and for spontaneously opening market opportunities. New target groups, new business areas can be discovered with an accurately operating Opportunity Radar. Sales Pipeline statistics show a detailed overall view of the respective actual acquisition status – per publication, medium, month, sales person.

Opportunity Radar

An opportunity radar is the result of a special algorithm, which calculates and defines, because of which (data-) solutions become to sales opportunities for specified target groups, markets or enterprises.
 

AdSales More time for sales

Sales persons are effectively supported by MediaMillion AdSales, because it helps to rapidly and easily wind up sales and admi- nistrative tasks. This way, more time for the actual sale remains. Different, complex, cross-media marketing options are clearly and understandably signified and acquisition and sales processes are wisely structured.

AdSales The introduction of new business models with a solid data basis

Through MediaMillion AdSales, sales processes become structured and transparent for management. Sales Pipeline Reports facilitate planning and define areas, which are possibly in need for action. This way, planning security becomes greater and sales controlling easier and more efficient. New business areas and models can finally be tackled with hopes to success.

Sales Pipeline Reports

Sales Pipeline reports quantify the value and scope of acquisitions with respect to publications, time of occurrence, sales persons, media brands and other business relevant dimensions.
 

AdSales IT-Background

MediaMillion AdSales is based on the industry standard Microsoft .NET and offers a scalable solution with Microsoft SQL Server. User-specific adaptable surfaces in a highly functional Smart Client society lead to high acceptance. Modern web and touch surfaces spread the application to mobile user devices of modern employees. Enterprise-specific sales processes are supported by Windows Workflow Foundation. For integrated record concerns, SQL Server Reporting Services are available. muellerPrange’s OBS Factory integrates AdSales with processed order-management systems like VM, SAP-IS-M/AM and others.