If only publishers knew what they really know ...
The problem of publishers and media enterprises is that with a pile of scattered information and data, a coherent picture of their market and of their business opportunities is hardly imaginable. Data in island applications or unqualified data management is simply too frequently hidden in system structures.
MediaMillion® Diamond Server solves this dilemma.
With qualified data governance provided, it makes all intern and extern data consolidated usable at all times and it solidifies and refines the volume of apparently not related data in an intelligent way. This is MediaMillionâ€™s particular strength: It transforms single data of a media enterprise, the coal dust, to precious diamonds in form of business insights, business intelligence and business opportunities, including clearly definable processes for execution of possible business opportunities and other activities.
The result is called Business by Algorithm
and happens in five mutually dependent steps:
The first heart content of MediaMillion® Diamond Server is the collecting of data and information and the mapping of your structures in a clear, distinct multidimensional datawarehouse. It does not only scan all intern sources, but also all possible extern sources. This can include performance data of IVW, market research (MA etc.), Google Analytics, ad-servers and publishing systems or competition market data of Nielsen Media Research or business data by Sales-CRM-System, advertisement processing, sales departments or other internal sources.
Through automated loading processes, MediaMillion® Diamond Server keeps all data in its datawarehouse up-to-date at all times. This way, the Master Data Management Module connects data from internal sources as well as data from external sources with business relevant master data, which is defined by the house-intern Data Governance (publications, taxonomies and systematics, as well as clients, products, contacts, etc.).
The reliable and confortable support of Data Stewardship guarantees the constant quality and relevance of business-critical master data. Thus, it is prevented to lose important information, to overlook information or that undesired duplicates are created. This is the only way that complete, intelligently consolidated data becomes available to the activity network of persons and machines.
There are no boundaries for MediaMillion® Diamond Server to turn over internal and external data intelligently and adaptably for individual requirements. This means "Business Intelligence" at the flick of a switch. This way, predefined, interactive, browser-based statistics can be retrieved from the multidimensional datawarehouse with the module Executive Elements alternatively, individual statistics can be created, converted and published.
For the first time, Diamond Server makes cross-evaluations of all internally extracted data with external data possible. With a multi-source option, own advertisement returns can be automatically linked with market data, sales contacts, editorial comments and media-efficiency reference numbers.
For extremely rapid calculations of typical dimensions absolute measures, a Data-Cube-Module (OLAP) was generated, which instantly delivers solutions even with massive data volumes and most complex calculations. This enables a reality-observation of all business processes in your own enterprise and of the media market including competition in its totality and noticeably accelerates all processes.
The modul Impulse Elements brings solutions of statistical calculations of different data collections to concrete statements "to the point". Through simplistic statements, complex circumstances are always up-to-date and at the touch of a button communicated.
Executive Elements by MediaMillion® are reports and solutions of analyses for the management department. Their value of use ranges from simple information to effective controlling of success-critical processes.
Impulse elements by MediaMillion® are action and activity impulses for colleagues, based on individually defined algorithms.
Statistics of executive elements or impulse elements can also, adapted to individual requirements, be spread graphically in Dashboard- or Scorecard-applications. All relevant business data can be made controllable at one sight. With the module "AutoPresentations", it is possible to transform intelligently connected data "on demand" into PowerPoint presentations, Excel sheets, PDF, HTML pages or into emails, whether it is an object presentation, circulation or range analysis or client-specific efficiency evidence for print or online ads.
Dashboards are information panels for a display of performance of organizational units (advertisement, sales, editorial, users), for display of reaching targets, of success of algorithms and the effectiveness of processes. For fast interpretation of circumstances, graphic elements are frequently used (Scorecard elements: traffic light symbols, sparklines, heatmaps).
But MediaMillion® Diamond Server is capable of much more than only creating statistics and presentations. In cooperation with MediaMillion® Communications Server, it is possible to arrange automated concrete activities for members of staff. Executives and business managers only need to decide upon parameters, which statistical results enable which activities â€“ MediaMillion Diamond Server makes it possible. For example, it is possible to transform business opportunities into concrete workflows â€“ and to actively enhance them. If, for instance, relevant sales opportunities come up in diverse market segments, they are directly transmitted in form of automated messages or particular sales opportunities with action guidelines to your advertisement sales team or other responsible sales departments.
This is business intelligence 2.0! Business insights automatically transform into concrete business initiatives.
With MediaMillion® Diamond Server, not only all internal procedures and processes are intelligently automated. Furthermore, whether in print, online, at events or within the shop, system-workflows for clients are easily creatable, which automatically generate profile data, reference numbers and features for clients in the operative CRM. This data can be used for optimizing your customer relations and for creation and marketing of individual and targeted products.
This way, MediaMillion® Diamond Server is the ideal tool to prepare media enterprises for the hypermedia future. It is the ideal tool for every modern manager, whether in business development, sales, marketing or in management, to transform the often unused coal dust into diamonds.