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MediaMillion Diamond Server
Effectiveness means doing the right thing

If only publishers knew what they really know ...

The problem: relevant data and information is often hidden in modules and buried in the system structure. If they are used at all, they are part of dry statistics. But this information could, and should, lead to target-oriented activity. Unfortunately, these possibilities often fall victim to a lack of transparency and continuity.

MediaMillion Diamond Server puts an end to these deficiencies.

And this is how:

Up to date, in perfect order, open 24/7

MediaMillion Diamond Server collects data from internal and external applications for a really complete 360 degree view:

• Data on business transactions from sales CRM systems, advertising management, subscription and shop management, event management.
• Performance data from market research (MA, etc.), Google Analytics, ad server, publishing systems.
• Market data from Nielsen Media Research or Thomson Media Control.

Through automated loading processes, MediaMillion always keeps the data in its Diamond Server up-to-date.

The MediaMillion component MasterDataManagement connects the internal definition of master data with the outside world. The result is a centralised, unified database, continuously linked with the internal nomenclature (customers, products, publications, sector systematic, etc.). This enables MediaMillion to prevent the loss of important data due to the use of different designation by other systems. In case manual changes are necessary, MediaMillion involves the personal of the database management.

The centralised and unified data is now available to be processed by man and machine.

Perspective, insight and outlook

(traditional business intelligence, automated)

Statistics are irreplaceable as control and management tools. With MediaMillion the possibilities for creating and using these tools know no limits. The main innovation potential lies in the fact that MediaMillion Diamond Server – for the first time ever – makes it possible to combine data from different sources and use them for completely new kinds of reports and evaluations.

Further innovations: creating presentations for internal as well as external recipients.

• Executive Elements is a ready-to-use standard collection of modern, interactive, browser based statistics for internal use. Complex issues are presented up-to-date and in an easy to grasp fashion – at the push of a button. Executive Elements can be individually customised and enhanced.
• The module AutoPresentations generates – automated and on demand – up-to-date performance evaluations for internal and external use, like object presentations, circulation and range analysis or customer specific performance evaluation regarding print and online advertisements. In PowerPoint, Excel, as pdf, browser based or HTML emails.
• Based on the information provided by Diamond Server, individual statistics with modern dashboard and scorecard components can be created by a company’s own employees or their MediaMillion partners: as browser based statistics in the portal or on mobile terminals, in Office applications like Excel or PowerPoint, as pdf documents.

Innovation: automated sales control

Business intelligence 2.0

Until now, statistics and evaluations have been the deadend of a datawarehouse. MediaMillion breaks down this wall: the results of MediaMillion Diamond Server analyses can lead to real employee activity.

Executives and sales managers know exactly which results of a statistic have to lead to which activity. MediaMillion possesses the exact same knowledge and displays it in the form of process-initiated workflows. Once set up, these MediaMillion workflows keep generating the necessary activities continuously. E.g. for sales people in the advertising or commerce sector. E.g. in the form of automatically generated opportunities for instant processing or automated messages and suggested dates.

Thanks to the modern MediaMillion technology, these activities can not just be generated in the MediaMillion productivity modules but also in separate systems MediaMillion is communicating with via web services.

Innovation:
Automated customer profiles in the professional CRM

MediaMillion Diamond Server does not only provide valuable input for the sales control but also fort he quality of the operative CRM: the different kinds of reference data and flow data can be obtained through system workflows, for the automatic generation of profile data, key figures and profiles. For advertising customers, readers, authors, articles. As part of a 360 view. As basis for efficiency.

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