MediaMillion Editorial

MediaMillion Editorial makes editorial work easier, faster and more flexible, but most importantly more relevant and successful. Editorial departments of the future work in constant discussion with readers, users, clients and target, which explicitly publish their interests in topics (e.g. with social media or comments) or implicitly with page visits and click counts. It is key to specifically offer, content which is proved to be relevant. And it is import to be an attractive platform for content, which is generated by readers, users, clients and markets.

MediaMillion Editorial supports in connection with MediaMillion Diamond Server editorial departments with continuous supply of information about reader and user interests. This way, notices and ideas for topics are generated, which can reliably be inquired, which consistently reach desired target groups and create maximum response. Furthermore, strategic publishing becomes more successful. Using habits, topic interests, response, subscription and event participation as well as purchases in the shop are correlated with content-metadata and compared with relevances.

Content

In an explosive century of freely accessible data and information, the phrase "Content is King" is no more valuable. Nowadays, content is much more a basis of successful media concepts to interests of target groups.
 

Editorial Business-Intelligence in Editorial Departments

Through technical connections with publishing systemsn and recommendation engines MediaMillion makes optimal use of potential of secured data, dynamic publishing, e.g. with Behavioral targeting. In connection with CRM-data, e.g. of MediaMillion’s Ecosystem, the possibility of user-individual, profile-based publishing is realized. This opens better and more varied marketing possibilities of content and of advertisement with enormously higher outcome.

Publishing systems

Recommendation engines

Behavioral targeting

Modern digital publishing acts dynamically. The necessary foundation is most precise information about profiles, using and buying habits of readers/users (e.g. from Diamond Server) und their context to relevant contents (of a publishing system). Realizing this context in relevant time is a task of recommendation algorithms (Behavioral Targeting).
 

Editorial Cross- and Hypermedia-Editorial

MediaMillion Editorial specifically supports cross media works between print, online, digital TV, audio and video as well as hypermedia applications like Apps, mobile and even events and shops. Comments are scaled crossmedially and are supplied with necessary metadata. This enables crossmedia working to be effective and to have an increased outcome.

Starting at the idea, ending at the Archive.
Generating multimedia contents, administering and distributing with a CMS target groups and target markets.
MediaMillion is the tool for modern, fluid editorial departments.

Editorial Business-Intelligence in Editorial Departments

Tasks in editorial departments are perceptibly facilitated with MediaMillion.
All administrative processes are automated:

__ Author administration and contracts
__ Rights management
__ Royality statement
__ Editorial voucher copy dispatch
__ Reader and resonance services
__ (Yearly) index
__ Administration of materials, coating, archive
__ Responding of user feedback

Simultaneously, communication within the editorial department is enhanced, as well as to other departments like advertisement, marketing, management or sales. All relevant contact data is always available with an editorial CRM, including profiles and connected references.

Editorial IT-Background

MediaMillion Editorial is based on the industry standard Microsoft .NET and offers a scalable solution with Microsoft SQL Server. User-specific adaptable surfaces in a highly functional client Smart Client society lead to high acceptance of users. Business specific editorial processes are supported through Windows Workflow Foundation. SQL Server Reporting Services are available for the integrated scope of records. A particular interface with editorial systems like censhare synchronizes administrative editorial-CRM with a CMS-environment.