MediaMillion Friendship Server

The MediaMillion Friendship Server Server is the repository (inventory) for all central data, which is necessary for up-to-date media management: Addresses and profiles of the entire environment of business partners, connections between enterprises, contacts and promoted products, central media master data as foundation for slim and redundancy-free processes.

It implies the central CRM-infrastructure of a modern media enterprise. It is open for connections to different systems in an enterprise (thus the name: Friendship Server) and ensures the absolutely necessary synchrony of data, which crosses system boundaries.

Different systems start friendships and use mutual master
data without redundancies and error sources with aid of the Friendship-Server.

Friendship Server Ecosystem Repository

The central component of MediaMillion Friendship Server is the Ecosystem Repository. Here, all contacts and business partners of different departments (advertisement, sales, Adsales, editorial, management, etc.) are administered. With his, a role-play business model is applied, which assigns defined relevance marks according to the scope of business to your business partners (advertisers, agencies, authors, readers, clients, etc.), and symbols connections between business partners amongst themselves. MediaMillion Friendship Server offers an unlimited number of profile possibilities of different partners and in connection with MediaMillion Communications Server, a detailed contact history is possible.

Ecosystem Repository

Addresses are supportive and important. In many cases, according to muellerPrange, efficiency and success of media businesses run along with the "addresses with a system" in an effective ecosystem. Meant is the systematic connection of standard addresses with business relevant features, reference numbers and profiles. Meant is also the systematic association of businesses and persons amongst each other. This surrounding ecosystem naturally also contains filtering possibilities for all named metadata through users or demands by systems.
 

Advertisement clients, agencies, prospective buyers,
industry partners, readers, users, consumers, contacts, authors.
Markets, connections, profiles.
The central CRM for the entire media enterprise.

Friendship Server Master Data Repository

The meaning of central master data in a networking enterprise cannot be valued high enough. Without central management redundancies, error sources, interrupted processes and finally not consolidating data, which is unserviceable, occur more frequently. In Master Data Repository by MediaMillion, all relevant and media-typical master data, nomenclatures, taxonomies and systematics, which can operate a professional process and data management, are retained and maintained. Master Data Repository by MediaMillion Friendship Server is the command central of internal data governance in form of software.

Master Data Repository

A Master Data Repository is the digital central storage for master data, which an enterprise reserves in regard to qualification of information and processes.

Friendship Server Master Data Management

Enough with unsynchronized master data in different systems. MediaMillion’s Friendship Server is centre to Data Governance of a networking media enterprise.

The optional Master Data Management makes integration of all internal data societies with an unlimited number of external data societies possible. It supports effective Data Governance and in addition, during day-to-day practice, comfortable Data Stewardship, through which data can be processed in a way that no further errors or repetitions occur and that the entire external data input can be completely and flawlessly integrated and used.

Data Governance

Data Governance is a new discipline that becomes increasingly important. It comes together with data quality, data management, master data and process descriptions of an enterprise. In other words, Data Governance is the final editorial work for description and treatment of data and is a central management task.
 

Data Stewardship

Data Stewardship is the operational rea-lization of Data Governance in day-to-day business. It is a subject oriented database management department, which is often lacking and even more often underestimated.
 

Friendship Server IT-Background

MediaMillion Friendship Server is an internal system Webservice-Hub with high latency, optimally connectable with all internal server-and application systems, and furthermore connectable with all other systems by muellerPrange (Media Million Diamond Server, MediaMillion productivity modules, Verlags-Manager-VM). MediaMillion is based on Microsoft .NET Windows Communication Foundation and Microsoft SQL Server. It offers integrated Single Sign On through Windows Security. "Scale out" takes place through an optional server farm with IIS, "Scale up" is reached by using Multi-CPU. MediaMillion can be used within internal societies or through the Cloud.