
The MediaMillion Friendship Server centralizes CRM in a modern media firm. This powerful application handshakes with other systems and synchronizes all their data – a long yearned for feature. Its components include:
Central administration of all business partners in the departments for ads, sales, and editing; role-based business partner model (advertiser, agency, author, reader, or shopper) with relevant coding of each business area; extensive mapping of b2b advertisers; profiling options unlimited by hierarchy, mapping of all conceivable relationships between business partners and contacts; histories; document management.
Provides typical media related master data, terminologies, taxonomy, and methods across the company.
Integration of internal and external databases. Procedural support of employees in the area if data stewardship.
This powerful platform offers several productivity enhancing functions for the following areas:
Editing MediaMillion Editorial
Ad marketing and sales MediaMillion Adsales
Consolidated Datawarehouse with operative data from internal and external systems.
The MediaMillion Friendship Server not only links up with third-party systems, it is ideal for interfacing with the following media systems from muellerPrange:
VM (Verlags-Manager): e.g. MediaMillion for centralized CRM, VM to handle order management for ads and/or reader services (subscriptions, shop).
Media Saleswave. e.g. MediaMillion for centralized CRM, Media Saleswave with Microsoft CRM for ad sales and commerce (subscriptions, shop).

