KEYWORDS
Products
MediaMillion Editorial
Editing department
Assets
Publications
Content

MediaMillion Editorial
For editing departments in a flux

The editing department is the one that adds value to create assets through publications. Furthermore, the media user is the real customer of the editing department, even if the reader services unit is the one that provides cross-departmental customer service.

In the age of digital media, the reader and user expect to receive only relevant content, in print or digital form. The key challenge for Media 2.0 is to prepare and provide such relevant content, and MediaMillion Editorial is the tool that makes this possible.

Modern cross-media editing

MediaMillion Editorial supports media and publication planning: It organizes strategic approaches to content, scales cross-media articles, enriches these with meta-data (target reader groups, target markets, product groups, etc.), and measures the execution of strategic tasks and reader responses. Automation of processes leaves more time for employees to concentrate on important aspects, thus eliminating unnecessary overhead. MediaMillion Editorial also actively supports communications in the editing department and with other departments like ads, sales, etc.

BENEFITS FOR EDITING DEPARTMENT

Eliminates multiple entries
Direct access to all addresses and information
Converts knowledge about readers to their benefit
Supports cross-media tasks and business models
Adaptable to individual processes
Uniform indexing of topics and target groups
CRM for editing departments and readers
Automated communications with ad and sales departments
User-based desktop design

Editing department administration

MediaMillion Editorial supports and automates tasks for the assistant editor, like issuing billing statements, managing rights, mailing records, processing user feedback, managing materials, text markups, archive links, codes, preparing annual directories, and handling of special publications. All conceivable marketing concepts can be implemented by networking the ads department with sales.

CRM for the editing department

MediaMillion Editorial can manage authors comprehensively, not forgetting that readers and users are also authors in the age of Media 2.0! It administers all relevant addresses centrally: contacts in the industry, among readers and users, and authors and reporters with their endless profiles and roles. It provides access to all business transactions, even from the ads, sales, and publishing departments.

Dynamic, CRM based publishing

Make your vision come true: MediaMillion Editorial interfaces with CMS and publishing systems for publishing based on a profile and tailored to the user. This markedly extends the potential for behavioral targeting: all conceivable profiles of users (user behavior, subscription and shopping activities, fields of interest, events attended, etc.) are compared with the article’s meta-data. CMS systems linked to MediaMillion Editorial can thus operate in real time to offer relevant content to the reader with all kinds of suggestions and target-group specific ads.

BENEFITS FOR MANAGEMENT

Transfer publishing strategy into concrete system-driven processes
Practically real time control and management of reports and business intelligence
Solid data as basis for making decisions
Mapping and support of newly networked business models
System-driven implementation of change management projects
Realization of the dynamic publishing vision

BENEFITS FOR IT DEPARTMENT

Latest Microsoft standard technologies
User acceptance through intuitive, Web-based smart clients
UIs tailored to users and roles
Data warehouse for all systems linked to a business transaction
Microsoft Office SharePoint services and portals can be integrated
Integration of Microsoft Office suite and Outlook
SOA approach for integration into the application infrastructure
SQL based access
Active directory based access rights
Possible to enhance applications with Web/Ajax, SQL, SOA
Offline support for mobility scenarios

Scope

Centralized address management with profiles and roles
Centralized terminology, taxonomy, and key concepts
Document management
Integration with Microsoft Office 2007
CRM for ads, readers, and editors
Planning and realization of articles
Cross-media scaling of articles
Editing department administration
Access to the MediaMillion data warehouse
Interface to older CMS systems
Integration with muellerPrange‘s VM (Publishing Manager)
Interfaces to standard IT infrastructures

MediaMillion Editorial is a professional application based on the
MediaMillion Friendship Server.