Media Saleswave
Achieve revenue growth forecasts

muellerPrange’s Media Saleswave is based on Microsoft’s CRM platform and transforms this into a special marketing and sales tool for modern media companies – for efficient sales of advertising media, media products, and complementary print, online, TV, and cross-media business!

Like clockwork

Leads turn into customers, campaigns turn into sales opportunities, and sales opportunities turn into orders, which in turn demand service – in other words, controlled processes specially designed to handle the unique needs of the media sector:

Media Saleswave propels classifieds and media sales through customized, automated, and best practice procedures for sales, including after-sales follow-ups, activity workflows, and management of contact reports.

Managers get statistical information on sales pipelines indicating future inflows from ads and media sales.

Sales Report Manager: Contact reports automatically ensure internal rule-based communication with colleagues in all departments or with building blocks in the system. The structured content can be evaluated to assess the sales person’s performance or customer acceptance of offers.

BENEFITS FOR MANAGEMENT

  • Better planning
  • Successful execution of cross-media business models
  • Sales pipeline for visual planning of inflows
  • Feedback on business models, processes, and product acceptance
  • Automated control of sales processes
  • Implementation of change management processes

Favorite system

Sales persons love Media Saleswave. It depicts complex, cross-media sales opportunities in an easy to follow manner and uses Microsoft’s CRM to seamlessly integrate them into user-preferred applications like Outlook or mobile devices. The IT folks love Media Saleswave, because Microsoft’s CRM offers many customization possibilities.

Across all media and genres

It combines traditional print and modern digital systems: Media Saleswave handles all media channels and related advertising media and end products like magazines, newspapers, TV, online, and cross-media.

BENEFITS FOR AD SALES DEPARTMENT

  • More time for sales
  • Easy handling of cross-media sales opportunities
  • Solid data for planning actions and controlling activities
  • System supported follow-up of quotes
  • Effective communications management
  • Sales knowledge base
  • Rule-based sales and workflow processes

Networked

Media Saleswave can be set up alone or integrated seamlessly
into the company’s applications:

Primary address system in the firm
e.g. with the MediaMillion Friendship Server or others

Ad management solutions
e.g. with VM-A (Publishing Manager) or with SAP IS Media

Subscription and shopping applications
e.g. with VM-L (Publishing Manager) or others

Applications that administer media inventories
(issue management, Ad Server)

Data warehouse applications
e.g. with the MediaMillion Friendship Server or others

BENEFITS FOR IT DEPARTMENT

  • Deployment of a standard system in the industry (Microsoft CRM)
  • Comprehensive customization possible
  • SOA based
  • Integration of MS Exchange, Outlook, and the Office suite
  • Implementation of mobility scenarios through offline support
  • Integration in business intelligence