ECOSYSTEM

Complex networks, very simple

The market of the advertising industry is a complex network of companies, agencies, contact people, products, target groups and target markets. However, for successful sales, all market participants and their connections have to be known figures.

Which advertisers are active in which markets?
Which agencies play what role?
Who are the decision makers and who are the influencers?

The Ecosystem of Media Saleswave displays exactly these complex market relations and makes them transparent in order to enable perfectly informed and targeted work.

Out of the box

The usual operative CRM-systems cannot display media business partners. With regard to Media Saleswave by muellerPrange, this deficiency is resolved due to its very own Ecosystem – directly out of the box. Comparatively, the user is enabled to retreive exactly the tools and features necessary for the media sector – ready for the daily use right after installing.

Transparent xRM

One customer often covers more than one sector and for every sector there is a different contact. And these contacts might work with different agencies, or none at all. Creative agency, planning agency, advertising agency, PR, specialised or full-service, there is a variety of decision makers and influencers, for just one advertiser or one advertiser. The Media Saleswave Ecosystem knows all the elements, displays them in an orderly fashion, always delivers all the important data – from the different contacts, relationships to the budgets – and puts an end to chaos while avoiding mistakes.

Targeted

Where are the woods despite all those trees? It is advantageous to be aware of all available information, however successful marketing is not done by the watering can principle. That is why the complex information, that can be saved and displayed in the Ecosystem, can always be selected target group specific. The selection criteria are chosen by the user, the Ecosystem of Media Saleswave does the rest and provides the user with the currently needed data, complete and well organised.