MARKETING AND SALES

Step by step to the sales success

The steps from a sales opportunity to an actual order can be very complex and oftentimes flexibility is crucial. Media Saleswave offers a continuous support through all steps of the sales process and provides necessary, never before seen flexibility. Sales people are guided through the process by the system, chances are evaluated realistically, offers are created more effectively and the programme makes sure that all users follow the predefined workflows – step by step.

Perfectly evaluated

Media Saleswave is capable of conveying the industry standard sales opportunity management into the media world. In times of short-term media planning in regard to advertisers and agencies, no sales opportunity should be left unused. Media Saleswave displays all sales opportunities of all sales people, whether office workers or sales force and evaluates the chances for success through the actual state of the respective sales process.

Real crossmedia

Click, click, click: with Media Saleswave sales people can very quickly arrange even complex crossmedia offer positions. Any combination of print and online is possible. Oftentimes just one offer is not sufficient. Media Saleswave provides the unique option to create any number of offer variations as alternatives for the customer. And all that in one sales opportunity – practicable, clearly arranged and time-saving.

MARKETING UND SALES

Ideally supported

Media Saleswave does not only provide the user with a variety of valuable tools but also minimizes necessary work with automated workflows. From the automatically generated offer within Word to complete process or user controlled workflows, either event-driven or time controlled: in Media Saleswave all important steps can be defined as workflows leading to a display of the complete sales process from beginning to finish. And last but not least, a gained sales chance can be automatically transferred to the advertising management system as an order. This does not facilitate the work of the sales people, it also is quality control for the processes.

Reliable

In the case of sales people not having an overview on their sales pipeline, there is always the danger of potential sales contracts getting lost in the shuffle. If sales managers are not accustomed to the according sales pipeline, their future planning becomes a dangerous blind flight. Including the automatically generated sales pipeline and its different aggregation options (e.g. by sales person, publication or time periods), Media Saleswave provides this important overview.

Added value

Closing the loop: in combination with the business intelligence platform MediaMillion Diamond Server the loop between data analyses and the resulting necessary actions can be closed – targeted and lastingly. For example, obvious sales potential can be identified from booking, competitor data and editorial data. Assigned as an open sales opportunity to the sales people for further processing, a first step on the way to proactive market development is created.