- KEYWORDS
- Products
- VM
- Ads
- Reader services
- Community services
- Editing
- Online
- TV
- Crossmedia
VM - from A to Z
muellerPrange's VM (Verlags-Manager) is a high-performance system integrated into modern media firms for centralized value adding processes like:
Ads
Reader and community services
Editing
Networked
No extra software is needed for processes and information flows between:
- Marketing, Sales, and Order Management, or
- Across various departments
Standard open interfaces link VM with:
- Associated departments like field services, production, accounting, sales logistics
- Business partners like media and creative agencies
- Sales partners like subscribers and buyers in the shop
- Central CRM and muellerPrange's Media Million data warehouse
- muellerPrange's sales CRM Media Saleswave
- Microsoft's Office suite including Outlook, and with
- Custom in-house applications.
Across all media
Supports all advanced distribution channels in media companies - print, online,
digital, TV, and complementary business.
Applied alone or combined, it is always customer-oriented for:
- Ad management
- Reader services, community management, subscription administration, the shop
- Editing
For all genres
VM maps custom standards in all media genres:
- Readership media
- Special media
- Trade media
- Newspapers
- Distributors
- Print, online, TV, crossmedia
