VM-A

Advertisement management

The value added area “Advertisements” generates an average of two-thirds, sometimes even 100%, of media concern revenue. Thus the VM-A characteristics are of fundamental significance: covering the business process “as a whole”; complete range instead of incomplete system, flexible functions to fulfil individual demands by media business partners, high degree of system reliability, rapid interaction.

Scope

Central address management
Integrated office suites
CRM
Marketing and sales controlling
Order completion including invoicing
Advertisement production integrated or attached
Statistics
Interfaces to distribution, accounting, magazine planning, address
master, publisher’s representatives, VDZ-OBS, IT infrastructures
(SQL server, mail server, fileserver) and more.

Business types supported

All types of advertisements, ad specials, online advertising, CrossMedia

Target groups

Popular magazines, specialist journals, special interest publications, newspapers, online media.

DETAILS VM ADVERTISING
Schematic representation of VM-A (~90 KB)

COMPLETE SCOPE OF BENEFITS AND
SERVICES of VM-A
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