VM-A Online Advertising

Advertisement Management for "Media beyond the Page"

Media users go online and in the world of Web 2.0, magazines and newspapers follow. Some media even use the Internet as their sole publishing channel. "Online Advertising" is the generic term used to describe media advertising on the Internet.

Online is different

Online Advertising business models are fundamentally different to those of conventional printed advertising:

  • Campaign periods instead of static editions
  • Run of Services, Run of Channels, user-generated environments (Blogs etc.) instead of static allocation units
  • Performance-related billing (Ad Impressions, Cost per Click, Behaviour Targeting) instead of lump sum insertion payments
  • Periodic partial invoices for long campaign periods instead of edition-related billing, the consequence being confinement for correct financial reporting
  • Interactions with the Online publication system and an Adserver call for new workflows in marketing and order processing
  • Advertisers want to reach their target audiences in print and online. These distribution channels must therefore be concentrated into customer-oriented, simple crossmedia services.
  • Online media users are specific and can be served to suit their specific activities, attributes and interests. This requires an efficient interplay between publication systems, CRM systems, order processing and new workflows for personnel.

Online faster
muellerPrange systems achieve success

The absence of an efficient system infrastructure puts online publication strategies at risk: It may not be possible to implement new business models. Unexpectedly long project periods and additional staffing expenditure resulting from inadequate system support will incur high costs. Customer and agency complaints owing to unprofessional handling will eat away at hard-earned income.

The "VM" media management system from muellerPrange minimises these risks: Online Advertising was strategically anchored in VM product management by as early as 1999. Now, the muellerPrange system family offers those media houses with an online ambition the security of knowing that all business events and workflows in modern online advertising are backed by "state-of-the-art" support: integrated into print and TV advertising development, combinable with crossmedia. Perfected by close partnerships with international online marketers and developers. Proven by long-established application in public relations, business and specialist media. Ready for takeoff

MUELLERPRANGE SYSTEM COMPONENTS FOR ONLINE ADVERTISING

  • VM-A Online Advertising handles all professional online advertising forms
  • VM-C readers and Community Management Print and Online
  • Online Advertising + Print + TV = VM-A Crossmedia
  • Adserver connection via standard interfaces
  • SAP FI / CO (and other) links via standard interfaces
  • VM link to online publication systems for "Individual Publishing"
  • Online Advertising marketing using VM and/or MediaMillion
  • Trouble-free, tried and tested commissioning

Contact

Take a look at our expertise and system performance and see for yourself:
at our Integrations- und Solution-Partnern
or via
Info Request VM-A

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