- KEYWORDS
- Products
- VM
- VM-C
- Community management
- Community
- Subscription
- Shop
VM-C
Community management
No advertisements without readers. VM-C permits media concerns to control the addressing and orders of customers within the added value area “reader community“. In the CRM area this comprises the possibility of working on special target groups (competitions, interaction from the Internet, responses) and of course also the purchasers of the classic and new media products (subscription, individual distribution, online access) as well as the offer and settlement of target group-specific external articles (merchandising, shop).
Scope
Central address management
Integrated office suites
CRM including all interactions with customers
Marketing and sales controlling including change in
dispatch and contributing external addresses.
Order completion including invoicing: subscriptions,
individual sales, merchandising, events.
Bonus allocation, LWL, trial subscriptions,
special subscriptions, forwarding addresses.
Business types supported
All types of subscription (print, electronic), individual sale
(magazines, newspapers, books, access codes and all other types
of articles for reader target groups)
Target groups
Popular magazines, specialist journals,
special interest publications, newspapers, online media.
