- KEYWORDS
- Products
- VM-E
- Editing department
- Publication administration
- Media planning
- Publication planning
- Document management
VM-R
Adminitrative CRM for the editing department
Without content, you can forget readers or ads: The editing department is the one that adds value to create assets through publications. Furthermore, the media user is the real customer of the editing department, even if the reader services unit is the one that provides cross-departmental customer service.
Modern cross-media editing
VM-Esupports media and publication planning: It maps strategic approaches to content, scales cross-media articles, enriches these with meta-data (target reader groups, target markets, product groups, etc.), and measures the execution of strategic tasks and reader responses. Automation of processes leaves more time for employees to concentrate on important aspects, thus eliminating unnecessary overhead. VM-Eactively supports communications in the editing department and with other departments like ads, sales, etc.
Editing department administration
VM-Esupports and automates tasks for the assistant editor, like issuing billing statements, managing rights, mailing records, processing user feedback, managing materials, text markups, archive links, codes, preparing annual directories, and handling of special publications. All conceivable marketing concepts can be implemented by networking the ads department with sales. .
CRM for the editing department
VM-Ecan manage authors comprehensively, not forgetting that readers and users are also authors in the age of Media 2.0! It administers all relevant addresses centrally: contacts in the industry, among readers and users, and authors and reporters with their endless profiles and roles. It provides access to all business transactions, even from the ads, sales, and publishing departments.
Dynamic CRM based publishing
Make your vision come true: VM-Einterfaces with CMS and publishing systems for publishing based on a profile and tailored to the user. This markedly extends the potential for behavioral targeting: all conceivable profiles of users (user behavior, subscription and shopping activities, fields of interest, events attended, etc.) are compared with the article's meta-data. CMS systems linked to VM-Ecan thus operate in real time to offer relevant content to the reader with all kinds of suggestions and target-group specific ads.
Scope
Centralized address management with profiles and roles
Centralized terminology, taxonomy, and key concepts
Document management
Integration with Microsoft Office 2007
CRM for ads, readers, and editors
Planning and realization of articles
Cross-media scaling of articles
Editing department administration
Access to the MediaMillion data warehouse
Interface to older CMS systems
Integration with muellerPrange's VM (Publishing Manager)
Interfaces to standard IT infrastructures
VM-E is identical to MediaMillion Editorial. It is technically integrated with
VM-A and VM-L, and is a part of the VM licensing model.
Types of business supported
Print, online, and digital
Target groups
General interest publications
Trade journals (b2b)
Special interest magazines
Newspapers
Online media
