WE ARE BUILDING SOFTWARE
FOR CONTEMPORARY MEDIA

Our innovative systems support printed, online, and digital media,
publishers, and marketers.

Media companies are more than just our business – they are our passion. That is why our exclusive focus has been on media companies for many, many years. Our comprehensive media literacy and our best-of-breed approach are clearly reflected in our products.

By continuously developing our products in line with market and customer requirements we make sure that you will keep staying ahead of the competition in the future and that your investments will be money well spent.

ALL FROM A SINGLE SOURCE

As a modern crossmedia business you are looking for strategic solutions from a single source! We at muellerPrange provide all disciplines under a single roof.

We offer integral solutions for your ad management, your commerce and readership business, and for your editorial area.

Based on the centralized CRM, our systems cover all processes typical of media enterprises:

Customer management from the identification of potential in marketing and sales to order management, and from billing all the way to business intelligence, including all the statistics involved.

EXTEND YOUR LEAD WITH OUR SYSTEMS

We have always thought miles ahead, outside of the box, and are constantly examining trends for their development potential.

In the industry, we consider ourselves as a driver of innovation and a visionary:

While traditional thinking was still stuck in making a distinction between the advertising business and the readership and commerce business, we have already accomplished a symbiosis of both sectors.

We have developed online advertising and crossmedia solutions in collaboration with pilot customers, and thereby expanded our pioneering role in that sector.

YOUR CUSTOMERS ARE OUR PRIORITY

We do not stop at supporting your media company with our innovative software. The secret of our success is to really think of your customers. We assume that this is the only way to realize your future requirements – with the appropriate amount of foresight and in collaboration with you. We are offering solutions to challenges right now that may not become visible until tomorrow.

The key challenge facing publishers today is media diversification and performance. Media today need to react flexibly to trends, target and interest groups; and they need to identify and service them. Special-interest and special-focus products, new distribution channels, new advertising media and business models are expected to be rapidly launched in the market. For that you need the right set of tools.

That is why we are offering you consistent solutions within the required business processes for this crossmedia mission.

CRM FROM OUR PERSPECTIVE: YOUR CUSTOMER COMES FIRST

CRM has become one of the crucial strategic functions in companies. And, customer relationships are the most valuable asset for all media companies.

It is up to you to create the structural prerequisites for seamless customer management by A SINGLE CENTRALIZED database for advertisers AND readers alike – a database containing all information, contacts, and interactions.

Your marketing team will be generating leads and prospective clients based on accurate target group selection.

Your sales team will be working with stored workflows and milestones. Your success will be guaranteed thanks to highly informed and well-managed sales persons.

The perfect commercial handling of all orders, on all levels of comfort, including crossmedia enables you to implement a “one order, one bill“ approach.

Business Intelligence will provide you with descriptive and action-triggering statistics at the push of a button.

ENTHUSIASM

Thanks to its easy and intuitive use, the software makes everyday work fun and exciting, and easy access to social media contacts makes your work even easier.

Every media company has its own identity resulting in specific requirements. Our systems have been designed for easy adaptation to your company and can be personalized all the way down to the user.

We create enthusiasm among management members by increasing efficiency, by automating, and by optimizing the processes and workflows.

NO APPLICATION IS AN ISLAND

Harmonized system environments with functional interfaces prevent system disruptions. Integrated processes across departments facilitate work. Interoperability is a must for state-of-the-art technology used by media companies.

OUR SOFTWARE PRODUCTS

All media types in their individuality – consumer media, trade media, special interest media, and newspapers – our software products support you in the marketing, sales, ERP, and BI sectors.

A scalable platform for business processes in crossmedia companies

The perfect solutions to address the requirements of crossmedia companies in the three key operational sectors of advertisements, readership, community services, and in the editorial area.

Do you want to run the systems by muellerPrange in the cloud without any investment or IT? Choose the functionality your business needs. We are happy to answer your questions.